Sales or business development is the backbone of any business. Without sales, any business won’t have the capacity to operate, hire people or buy equipment. If your business can’t make profits that match your expenses there may not be a future for your business. Most people think cutting fixed expenses can help. Sure, it will, but for how long will you do that before it affects revenue generation which eventually affects your business’ ability to achieve the gross profit you

In a startup environment, it’s not uncommon to find employees who want to grow with your business regardless of the challenges that your business may be facing. Such employees get sold to your business’ idea and want to be part of the journey as they see potential growth. For such employees, rewarding them for sticking by your side through the hardships and for their dedication by using the Employee Share Scheme (ESS) method can not only help boost their morale