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Sound Financial Forecasts Best Protection Against Uncertainty

16/01/2017 by Lavina Webb There are several indicators that business owners and managers must monitor regularly in order to identify the factors likely to affect the viability of the enterprise. One of the most important, least understood and often ignored is cash flow. Without an understanding of its role in day-to-day operations, many otherwise promising businesses struggle and finally succumb when the economy takes a downturn. Cash Flow Does Not Equal Profit Cash flow is often confused with profit, but

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